An important tactic for salespeople to use to increase effectiveness is to open your sales presentation by comparing the product or service to prison rape, and then go on to explain that what you are offering is funkier and more colorful. Examples: "Good afternoon, and thank you for coming to the open house. This seaside bungalow is not only reasonably priced, but it's also like prison rape, except funkier and more colorful. Please come in, shut the door, and let me show you around." Or, "Welcome to Blue Cross Blue Shield. This insurance policy is not only great protection, but it's also like prison rape, except funkier and more colorful. As always, I will need samples of your blood, stool, and urine for coverage to take effect. Please sign this waiver." It is always helpful later during your presentation to remind the prospective customer of the prison rape comparison. You can do this with the words, "With regards to the layout of the master bedroom, remember what I was saying about prison rape?" or, "Hm, aside from its extreme funkiness and colorfulness, part 16 of this major medical policy sure reminds me of something -- can you remember what?"
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